SunnyD Drink to your Own Beat

SunnyD... now that's a name I haven't heard in a long time.

SunnyD is an iconic brand...if you were around in the '90s. But today's teens have never heard of it. So now what? You come up with something so boldly original that it forces Gen Z to put their iPhones down long enough to take a swig. Unless they come across one of our digital/social pieces. In that case, good luck trying to pry their phones away.

With the help of our cast of uniquely talented teens and rising hip-hop star DJ Kass, we created a spot that captures the spirit of this irresistible drink to make SunnyD an iconic brand once more.

Recognition: One Show (Shortlist) for Moving Image Craft

ROLE: Art Director
CCO: Terri Meyer & Sandy Greenberg
CD: JP Gomez
CD: Sam Mazur
CW: Kelly Cabaniss

Press

“Oddly watchable” -Creativity Online
Campaign Live
The Drum
Marketing Dive
Food and Wine
LA Egoist

Social

For those who still can't get enough of our boldly orignal teens, we came up with fun, colorful content to further showcase their unique personalities and talents. Through these social pieces, you get a glimpse of everything from these kids' extremely refined SunnyD taste-testing abilities, to their musings on originality, and even an epic robot vs human dance battle.