Strands for Trans

Getting a haircut shouldn't be a big deal, yet it is the source of anxiety and even danger for many in the trans community. We partnered with Barba, a local NYC barbershop to create this campaign to fight to end trans discrimination in barbershops.

Recognition:
Webby for Best Social Community Building and Engagement, Effie Multicultural & Lifestyle (Small Budget)

Team

ROLE: Art Director
AGENCY: Terri & Sandy
CD: JP Gomez
CD: Sam Mazur
CW: Natalia Davila
CW: Kristen Utegg
AD: Brian Cho
AD: Jeein Lee

PINK, WHITE, AND BLUE LAUNCH VIDEO

 

STOREFRONT POSTERS

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20170607_Barba_StransforTrans_PosterLea.jpg
 

INTERVIEWS

 

SOCIAL POSTS

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PWF Hairwave
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