Howdy, Campers!

Did you hear? Disney joined forces with CAMP in their flagship Fifth Ave store for larger than life fun with Mickey & Friends.

To help spread the word about their in-store shrinkified birthday experience, we built a social campaign with teaser videos featuring shrunken CAMP counselors, an Instagram sticker pack, and even an AR trivia quiz for people to play while waiting in line. Making the whole experience feel gigantic!